Fader

The brand identity of fader magazine is that they have a large professional picture in the background, the picture covers the whole of the page. The type of pictures that they take is mostly a close up picture, the designers of this magazine obviously take a lot of time editing the pictures and taking many different pictures to get it to the high quality that they are on.

The masthead looks professional and they keep the same font on all of them, although they change the colour of the background of the 'F' this is so that it stands out from the picture in the background and it usually matches what the person in the photo is wearing. This allows the customer to recognise the magazine. At the bottom of the page the headlines that most of the magazines have is the name of the person on the picture, this will show that the music artist will be spoken  out through the magazine and that they are the important person with in the magazine.

XXL is a hip hop magazine, their identity is the bold masthead which has a red background with large, bold writing in it with the name of the magazine, the way that the magazine is set out is with a large image placed in the center of the page. The photographer has used many different shots from close up shots to long shots. The headlines on the magazine is the name of the person in the picture which shows that they are the main person in the magazine and the audience will be able to see who they are if they do not know. The rest of the magazine front cover shows the names of the other people that shows in the magazine. With the headline it has a strapline under neath it to shows a story that is involved in the magazine.