Brand identities and values

Brand identity is the outward expression of a brand, including the name and visual appearance. The brand identity is what the customer uses to identity the product; it shows recognition and symbolizes the brands difference from the competitors. Brand identity includes things such as...

·         Masthead – visual

·         House style – definitive and distinct

·         Associations – the audience

Brand values means what the magazine stands for, for example, NME stands for new music so they feature in their magazine new music.

There are many different magazines with their own Brand Identity, the brand identities are all unique and it makes the magazine stand out. For example, magazines such as ID and fader all have simple front covers; they have a large close up image with a simple masthead and very little text. Whereas magazines such as mix mag, vibe and NME have a picture but have more text, they also change the colour of the masthead in their magazines to match the back ground.

For my magazine I would like to have it similar to fader and vibe, I would like to have these two as they both have very different brand identities, I like the way that fader take the images and the way that the masthead looks professional, but I like the way that vibe change the colour of the masthead depending on the colour of the background.  I want my magazine to stand out from the others, so I will need to make it appealing, I will do this by using good quality images, a large masthead that will catch the audiences eyes, and some interesting headlines.
The genre of my magazine will be a bhangra magazine, this will attract a large audience because there is not a magazine that is published with this genre. The magazine will include pictures of famous people. The masthead will stand out along side the the image that will be on the cover, this will attract the audience as the magazine would look aesthetically pleasing. The brand value of the magazine will be for well known bhangra music.